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My Story

Brands, products, and processes often face challenges like limited time, budget constraints, or overlooked details. Whether you're launching something new or looking to refine an existing project, I can help.

I specialize in identifying your needs, creating a strategic roadmap, and overcoming obstacles with a user-centered mindset. My services are designed to ensure that your product, brand, or service achieves proven, impactful results.

The end product, whether it’s a sexy Figma file or a bright idea scribbled on a post-it, it’s a collaboration of people and the result of great teamwork. That’s why I believe in the power of good communication and collaborative thinking. If you think I can be a good fit for your team/project contact me to make it happen!

Services

Designing Digital Product & Brand Experiences

  • Offering vision, strategy, and goal-setting support for teams

  • Ideation and validation for complex design challenges.

  • Aligning design solutions with business objectives.

Designing Digital Product & Brand Experiences

  • Providing end-to-end design processes to enhance user experiences, or plug-in/out project-based deliverables such as qualitative research, journey maps, and prototypes.

  • Improving ecosystems that help users meet their needs through research and data-driven insights.

  • Developing adaptable brand identities for digital platforms, focusing on scalability and user engagement.

Start-up Incubation Support

  • Sketching & prototyping viability of ideations via cost-effective & fast solutions (MVP)

  • Designing a sustainable vision & strategy for your proof of concept


✨​​Mindset ✨​​

Curious learner / Adaptable & proactive / Systems-thinker / Great communicator / Empathic / Collaborative

Experience

Hello Fresh Feb 2022 - Jan 2024

Sr. Product Designer - Enterprise Experience

(B2B)Guiding stakeholders in transforming data into actionable design strategies by leading global research to uncover and resolve workflow gaps, ensuring products and services are useful, intuitive, and delightful—driving user satisfaction while meeting business goals.

Hello Fresh Feb 2021 - Jan 2022

Sr. Product Designer - Menu Experience (B2C)

Ideating and designing impactful concepts by applying strategic product design thinking, developing designs, and executing based on user data and insights, with a focus on enhancing the menu experience.

Hello Fresh
Feb 2021 - Jan 2022

Sr. Product Designer - Menu Experience (B2C)

Ideating and designing impactful concepts by applying strategic product design thinking, developing designs, and executing based on user data and insights, with a focus on enhancing the menu experience.

Delivery Hero - Oct 2019 - Jan 2021

Lead Product Designer - Rider App

Leading the global redesign project of the rider app by creating user-centric designs informed by rider feedback, usability findings, and market analysis, while collaborating with global stakeholders to align strategies and meet cross-functional goals.

Delivery Hero
Oct 2019 - Jan 2021

Lead Product Designer - Rider App

Leading the global redesign project of the rider app by creating user-centric designs informed by rider feedback, usability findings, and market analysis, while collaborating with global stakeholders to align strategies and meet cross-functional goals.

Delivery Hero Feb 2018 - Sep 2019

Sr. Product Designer - Menu Experience (B2C)

Ideating and designing impactful concepts by applying strategic product design thinking, developing designs, and executing based on user data and insights, with a focus on enhancing the menu experience.

Delivery Hero
Feb 2018 - Sep 2019

Sr. Product Designer - Menu Experience (B2C)

Generating ideas from research and user feedback, translating them into actionable UX outputs, and developing end-to-end experiences, user flows, interactions, and visual design specifications for globally served logistics products.

Delivery Hero - Oct 2019 - Jan 2021

Lead Product Designer - Rider App

Leading the global redesign project of the rider app by creating user-centric designs informed by rider feedback, usability findings, and market analysis, while collaborating with global stakeholders to align strategies and meet cross-functional goals.

Delivery Hero
Oct 2019 - Jan 2021

Lead Product Designer - Rider App

Leading the global redesign project of the rider app by creating user-centric designs informed by rider feedback, usability findings, and market analysis, while collaborating with global stakeholders to align strategies and meet cross-functional goals.

→ see more on Linkedin
→ see more on Linkedin

Delivery Hero Feb 2018 - Sep 2019

Sr. Product Designer - Logistics (B2B)

Generating ideas from research and user feedback, translating them into actionable UX outputs, and developing end-to-end experiences, user flows, interactions, and visual design specifications for globally served logistics products.

Delivery Hero
Feb 2018 - Sep 2019

Sr. Product Designer - Menu Experience (B2C)

Generating ideas from research and user feedback, translating them into actionable UX outputs, and developing end-to-end experiences, user flows, interactions, and visual design specifications for globally served logistics products.

→ see more on Linkedin
→ see more on Linkedin